Tuesday, July 28, 2009


My friend Dimitri lives in this apartment building. Directions: On 15th, just past 55th, the one with the Viking Ship. Over the years I've passed this building countless times and wondered, "What were they thinking?" But, eventually the quirky ugly stuff becomes endearing. I love this bulding now, not just because of the signage...
But also because the building falls so far short of it's modernist yearnings that it's kind of like Charlie Brown's christmas tree... you gotta love it, poor thing.

Another example of great signage - the sign and the object are the same thing:


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